Website updating service
Basically, each big idea or category of your website is a pillar of your website.
There will be a main page on that topic, usually reachable through the main navigation.
BCI brought together our managers and stakeholders to define every conversion and micro-conversion we want tracked on the site.
List the conversions you want performed on your site.
Read all about creating your goals in analytics here.
How to inventory your website content is a topic hole here on Bruce Clay.com, so for more how-to info, I’ll point you to Facebook UX expert and content strategist Jonathon Colman’s recommended hub on all things content inventory related.
Before you freshen up, you’re going to get your hands dirty. To analyze current site performance, check your analytics and figure out what people are doing on your site. Draw up a scenario that happened at the office today and ask your friend to try to navigate to the solution. Have them talk as they’re walking through your site.
Use this data to inform your priorities and next steps. It’s so close to you yet it may have been on autopilot for a while now. At this point you’ll have an understanding of what users are coming to your site for, what they’re doing when they’re there, and anything they might be having trouble with on the site. This happens in two ways: Consider site architecture.
It’s time to rekindle your familiarity with the site navigation, information, conversion paths, search traffic. This is the point where you’ve taken inventory of the pages of your site and can decide whether the way the pages are connected is the best way. Does your site’s hierarchy match the way a user navigates your site?